These sites offer exciting engagement in a clear, easy to navigate way that resonates with students.
OUTREACH UNIVERSITY HOW TO
For ideas on how to refresh your institution’s internet presence, check out these awesome community college websites. Additionally, students want to know they’ll be valued as individuals by their university, and a welcoming, fresh website is a great place to start. Students are enjoying websites with opportunities to quickly connect with recruiters or to receive information without having to speak on the phone, or wait for an email response. If it’s been awhile since your website has been reviewed, it may be time for an overhaul. This means if your website is clunky or outdated, it’s going to lose students to websites that are sleeker, faster, and have more up-to-date information. Students are more tech-savvy than ever, and are actively thinking about what they consume for information. But they do use social media to research schools they are interested in.” What’s posted on social media should make it easy for students to imagine themselves at your school, not only for a first year, but all the way through to graduation. According to, “Students won’t apply to a school they’ve never heard of before. Positive testimonials from alumni, student takeovers, as well as highlights of upcoming events, services, games, and other campus happenings are great ways to give students insight into what your university offers. When utilizing social media, keep the information being shared fresh and relevant. SSR survey - 'What is your preferred communication method?' It should be something used to pique interest. Therefore, consider social media as a chance for students to connect with prospective students, as well as a chance to highlight all the amazing opportunities at your school. Online chats are also options students are heavily embracing. Our 2022 State of Student Recruitment survey found that email was still the most popular communication method by a long way - with 74.3% of our 20,000 prospective students voting for it as their preferred way to talk to colleges. They prefer most, if not all, of their interactions with college officials to take place over email. ’s 2018 report indicated students want to connect with their peers on social media, but not necessarily interact with college officials. However, rather than utilizing social media to individually connect, colleges should be using it as an opportunity to introduce students to their offerings.
Social media offers busy, information-seeking students opportunities to quickly peruse a lot of information, letting them more easily pick and choose what they want to interact with, or follow up on. Use social media as a recruitment and marketing tool To save time and money, colleges can make the most of our best practice tips to improve student outreach.ġ. With so many universities competing for the same student interest, generating the right student leads for your institution can be challenging.
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